03 Feb '12, 10pm

Web Analytics For It's Own Sake Misses The Point - Cre8asiteforums ...: There is a major failure that I notice i...

There is a major failure that I notice in many articles about web analytics [science of logical analysis] and that is what is lacking: * necessity of a solid defined business goal; * an articulated specific strategy for achieving the goal; * stated measurable tactics to accomplish the strategy; * a foundation of benchmarks of said tactics against which to compare; Also: * determine the relevance of available metrics; * which analytics frameworks best display required results; * what might be missing and what might be unnecessary and making appropriate adjustments; * budgeting resources, i.e. time, tool cost. Most do an adequate to exemplary job at telling you how to do whatever - few tell you why you should bother (and frequently you probably shouldn't). Analytics is NOT a one size fits all activity. It needs to be at least custom fitted to meet each new set of requirement...

Full article: http://www.cre8asiteforums.com/forums/index.php?showtopic...

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