03 Feb '12, 8pm

What Super Bowl Commercials Can Teach Us About SEO:

Knowing which battles you can win and which ones will be losing efforts is critically important in SEO, especially when you're creating your initial SEO strategy. For example, you don't want to waste your resources competing against well-established brands for a few highly competitive organic keywords when you can allocate those same resources towards competing for a larger number of less competitive keywords. In fact, this is actually the number one keyword research mistake identified in a recent post by James Agate. The same thought process also applies to PPC management. If you're in an extremely competitive industry with high dollar CPC keywords, you can quickly exhaust your budget if you don't make appropriate strategic decisions. Don't make the mistake of bidding on keywords simply because your competitors are doing so. You need to conduct your own independent resear...

Full article: http://www.seomoz.org/ugc/what-super-bowl-commercials-can...

Tweets

The #SuperBowl is significantly cutting its gre...

grist.org 03 Feb '12, 7pm

I know football fans feel pretty strongly about doing things exactly the same way every time, lest their switch in underwe...

Super Bowl XLVI: Know Your Yellow Line

spectrum.ieee.org 03 Feb '12, 11pm

When my family gathers with friends to watch the Super Bowl, this year I’ll be bringing the chili, cornbread, and onion di...

Who Will Win Super Bowl 46? [POLL]: Follow SEJ ...

searchenginejournal.com 03 Feb '12, 2pm

Melissa is the Managing Editor of Search Engine Journal & owner of SEO Aware, LLC. Her company specializes in the Psycholo...

Geek Spotting For Super Bowl Ad-Watchers

spectrum.ieee.org 03 Feb '12, 11pm

Best Buy has turned away from traditional celebrities, like Justin Bieber and Ozzy Osbourne (featured in last year’s Super...

How Affiliate Sites Can Best Exploit SEO

searchenginewatch.com 03 Feb '12, 2pm

With the affiliate marketing industry now worth billions , the marketplace has undoubtedly become hugely congested. Compet...

Sweet: Organic concessions at the #SuperBowl, via @ecorazzi #Touchdown

Sweet: Organic concessions at the #SuperBowl, v...

ecorazzi.com 02 Feb '12, 10pm

What’s more American than chili and football? How about supporting the farmers in the U.S. For the first time in Super Bow...

Acura Super Bowl Ad: What'd You Swap For NSX Hy...

greencarreports.com 03 Feb '12, 3pm

The stakes are high for Super Bowl XLVI this Sunday. Not just for the New York Giants and New England Patriots, though, bu...

SEO

seomoz.org 04 Feb '12, 2am

Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on c...

Super Bowl Stat Time: Wolfram|Alpha Offers Stat...

searchenginewatch.com 04 Feb '12, 9pm

If you want Super Bowl stats, the self-described computational knowledge engine Wolfram|Alpha is the place to break down a...

The Week's Best Viral Videos & Video Marketing Lessons - Super Bowl Edition

The Week's Best Viral Videos & Video Marketing ...

reelseo.com 03 Feb '12, 3pm

When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all t...

Chevy turns to aliens to pitch Volt in Super Bo...

green.autoblog.com 02 Feb '12, 4pm

I bet the first cut of this ad used the Geico Cavemen to finally hammer the point across that the Volt can go further than...

Godaddy Premium Listings Will Be Live During Super Bowl

Godaddy Premium Listings Will Be Live During Su...

domainnamenews.com 04 Feb '12, 7pm

Before the 2011 Super Bowl Godaddy had been making a big push in the aftermarket with their premium listings. Unfortunatel...

With play suspended take a trip to Sesame Stree...

europeantour.com 03 Feb '12, 10am

Commercialbank Qatar Masters - Day 2 - Ken Brown talks us through the windy conditions

SEO

SEO

link-assistant.com 04 Feb '12, 6pm

You can already picture thousands of visitors opening their wallets to give you their cash, holding their credit cards to ...