03 Feb '12, 2pm

Turn Your Ads Into An SEO Tool: How Ads Can Affect Organic SERP Ranking

Turn Your Ads Into An SEO Tool: How Ads Can Affect Organic SERP Ranking

Theoretically, anything that influences online searches can indirectly affect SERP position. On several occasions, Google hinted on the role of organic CTR and search impressions in SERP ranking. Moreover, many can notice the positive relationship between organic search impressions and SERP position. Given these evidences, can we indirectly attribute improved SERP position to online ads?

Full article: http://www.searchenginepeople.com/blog/seo-ads-increase-r...

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