30 Apr '14, 2pm

#SMSSummit Chicago 2014 Recap: Implementing a Successful Social Media Sweepstakes Strategy

The first session I attended for the Social Media Strategies Summit in Chicago was actually a two hour workshop presented by the Fandango Legal and Marketing team on successful social media contests and sweepstakes. The team presented several case studies of successful campaigns they’ve implemented and what was needed legally and from a marketing standpoint for each. There was great insight about the legalities of social media contests, as well as how to make it exciting and engaging from a marketing standpoint. Here’s some other notes from the workshop:

Full article: http://www.searchenginejournal.com/smssummit-chicago-2014...

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#SMSSummit 2014 Chicago Recap: Humanizing Your ...

searchenginejournal.com 01 May '14, 12am

DeLeon then went on to explain that social media should be used to treat customers as friends, emphasizing friendships fir...