30 Apr '14, 12pm

Battle-Hardened Journalist Reveals What Makes Press Releases Stand Out

If you're looking for a content promotion and white hat link building technique that can be done at scale, you need to consider public relations. But what's involved and can the skills be learned? Yes, says Geoff Hill, an award-winning journalist, travel writer, motorcycle adventurer and novelist, and a man who should know – he can reject hundreds of press releases every day. What makes him pay attention? Hill has either won or been shortlisted for a UK travel writer of the year award nine times, as well as winning European and World travel writer of the year awards. Check out his Amazon.com profile . (Author's disclosure: I have created training programs with Geoff Hill. ) I recently sat down with Hill over coffee to ask him some questions. Ken McGaffin: How has the world of media and journalism changed over the last 5 years and what does this mean for you as a journalist...

Full article: http://searchenginewatch.com/article/2342240/Battle-Harde...

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