30 Apr '14, 10am

How to Use QR Codes in Your Marketing Campaign

How to Use QR Codes in Your Marketing Campaign

One of the main challenges when marketing with QR codes is giving people good reason to scan your code. Scanning a QR code takes time. You have to take your phone out, find your QR code scanner app, wait for the app to load, position your phone’s camera correctly over the QR code, scan the code, and wait for the linked content to load. It’s a long process just to view an advertisement, so marketers must drive action by offering something better than advertisements. Driving action is essential to using QR codes in marketing.

Full article: http://www.searchenginejournal.com/use-qr-codes-marketing...

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