29 Apr '14, 8pm

Video Marketing Strategies: The Hard and Soft Call-to-Action

So what exactly is wrong with the 'hard' call-to-action? An important factor to consider is how buying patterns have changed since the mainstream adoption of the Internet. We can now research most facts in seconds, compare prices, read reviews and ask our social networks for their opinions. Mix this up with the speed of digital or next day delivery options and the barrage of interruptions we all receive on a minute by minute basis and we can see that things have definitely changed. The customer is now empowered to make informed decisions and will commit only when they are ready. If you are unsure about this, try to remember the last time you watched a video and then called the number at the end!

Full article: http://www.reelseo.com/video-marketing-call-to-action/

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