29 Apr '14, 8pm

Why Google Changes Your Titles in Search Results

Everyone knows the importance of the page title in the Google search results. A great title can result in higher click-throughs and more traffic to your site, while a poorly crafted title can cause people to skip over your sites and visit one of your competitors. So how does Google determine exactly what they will use for the title of your page in search results? Is it influenced by schema? Is this influenced by certain headings (H1s or H2s)? Why won't Google just show your title tag? In his most recent webmaster help video, Google's Distinguished Engineer Matt Cutts explains why Google changes your titles. Some webmasters don't realize that Google doesn't only show exactly what's in the title tag for a particular webpage. Google changing titles isn't new. There are a few reasons why Google will choose a title other than what the webmaster decides to put in the title tag. ...

Full article: http://searchenginewatch.com/article/2342232/Why-Google-C...

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