29 Apr '14, 6pm

Late Night Best Time for Mobile Video Ad CTR, Completion Rate on Phones: Wondering when to place that mobile

Late Night Best Time for Mobile Video Ad CTR, Completion Rate on Phones: Wondering when to place that mobile

Conversely, as those impressions start to slide through primetime and into the late night hours, completion rates jump some 20% and almost 25% over the majority of the day on phones and almost 30% for tablets. That is some pretty astounding differences in completion rates. From around 7am through till 11pm completion rates hover around 55% for smartphones and closer to 50-52% for tablets. But flip the calendar at midnight and they both hit 60% and start climbing for several hours.

Full article: http://www.reelseo.com/late-night-best-time-for-mobile-vi...

Tweets

Duration of Mobile Video Impacts CTR and Comple...

reelseo.com 27 Apr '14, 9am

That just strikes me as odd. I would imagine that there would be a higher completion rate of shorter ads as the users seem...

Duration of Mobile Video Impacts CTR and Comple...

reelseo.com 25 Apr '14, 6pm

That just strikes me as odd. I would imagine that there would be a higher completion rate of shorter ads as the users seem...

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

Skippable Mobile Video Ad Completion Rates Low,...

reelseo.com 24 Apr '14, 9pm

The MMA says the implication is that the ads were more relevant to those who chose not to skip. My thought is that may be ...

Video: Late Night Racing In The Nissan Leaf

Video: Late Night Racing In The Nissan Leaf

gas2.org 03 May '14, 5am

Can four Nissan Leaf EVs complete a 5 km race through the center of Europe’s quietest village without waking anyone up? Th...

Dolce & Gabbana expands television commercial with The Cut mobile ad: Italian fashion label Dolce & Gabbana is...

Dolce & Gabbana expands television commercial w...

luxurydaily.com 29 Apr '14, 7am

The ad links to a content page related to the television commercial currently airing for the fragrance, giving consumers v...

Hermès shoots for diversion over commerce in mobile ad

Hermès shoots for diversion over commerce in mo...

luxurydaily.com 25 Apr '14, 7am

Hermès video still from Metamorphose campaign France’s Hermès is limiting the amount of engagement to improve on quality w...

Not sure what to do with your mobile ads? Here'...

searchengineland.com 28 Apr '14, 10am

In my last article, “Matching Local Advertising to Consumer Intent ,” I encouraged local advertisers to consider the inten...

Stay out late to catch free monthly performances afterhours at ArtScience Museum:

Stay out late to catch free monthly performance...

is.asia-city.com 29 Apr '14, 11am

Things to do afterhours don't always have to revolve around food, booze, live music or parties now that ArtScience Museum ...

All-in-one #mobile security set to make ripples...

ebnonline.com 29 Apr '14, 1pm

The concept is simple: Combining all security functions on a single chip for mobile applications could serve as a remedy f...