29 Apr '14, 4pm

360i Agency Says New Technology Reverse Engineers AdWords Quality Score

360i Agency Says New Technology Reverse Engineers AdWords Quality Score

Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase performance and reduce search advertising costs," 360i said in a blog post . From 360i: Similar in vagueness to that of an individual's personal credit score, with Quality Score marketers are offered little information about the right timing, ratios or cause and effect of their efforts. Despite spending billions of dollars in the Google auction each year, unlocking the secrets to a higher Quality Score has proven difficult for brands since they have little information about the right timing, ratios or cause and effect that produce the best results. Jared Belsky, president of 360i said the DNS is not just an optimization engine, but a "re...

Full article: http://searchenginewatch.com/article/2342202/360i-Agency-...

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