29 Apr '14, 2pm

Building a Business on Borrowed Ground

In March, Search Engine Roundtable ran a piece about a link buying discussion happening on Twitter. At the time a lot of the discussion centered on using a public forum to discuss tactics that Google is penalizing. And while we are often drawn to having these discussions around mistakes, I feel there is a more interesting issue raised, which Vitaliy, aka Vince, brought to my attention. There tends to be a lot of animosity directed at Google any time there is an algorithm update or penalty issue. And while there is some legitimacy to critiques of Google’s vague language and what sometimes seems like selective enforcement of penalties, that doesn’t change the fact that the house gets to make the rules and we’re choosing to play the game. If you build a business that is heavily dependent on another business, especially one that you don’t have a partnership with, like Google, ...

Full article: http://www.seo.com/blog/building-business-borrowed-ground/

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