29 Apr '14, 2pm

How To Gain Additional Reach In AdWords With Similar Audiences

How To Gain Additional Reach In AdWords With Similar Audiences

The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists based on users that have the same interests and characteristics. This list is made up only of people who have been browsing the Google Display Network (GDN) within the last 30 days. You can then use these lists to show both text and image ads to these audiences across the GDN. How Can You Find Them? You need to have a remarketing list with at least 500 cookies in order to qualify for similar audiences. Additionally, those users need to have enough shared interests/characteristics for Google to able to create a corresponding similar audience. Thus, if your remarketing audiences are very broad...

Full article: http://searchengineland.com/gain-additional-reach-adwords...

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