29 Apr '14, 1pm

12 Critical Metrics to Help You Build a Data-Informed Content Strategy

12 Critical Metrics to Help You Build a Data-Informed Content Strategy

There was a saying in print that 'no one knows their audience better than the editor.' It's the premise behind the creation of the now legendary 'Fleet Street' stereotypes. Type A personalities that were fueled by drink and cigarettes and had almost unbreakable work ethics. They were also never wrong! That belief permeates journalism even to this day and for good reason. Collecting the data to paint the true picture of the reader traditionally hasn't been easy. And changing the way seasoned writing professionals look at that isn't easy. The good news? Change is coming. We now share more data than we ever have in history. To put that into perspective, consider that in the past two years alone we have "created" 90 percent of all of the data in the world. And for marketers that's gold dust. The ability to accurately map the other interests, loves and hates of your audience, h...

Full article: http://searchenginewatch.com/article/2341984/12-Critical-...

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