28 Apr '14, 4pm

Digital Video Ad Spend Creeping Up on TV, Marketing Budgets Shifting

Digital Video Ad Spend Creeping Up on TV, Marketing Budgets Shifting

at where that money is going in terms of ad placements and found a very small move away from portals and ad networks (non-video-centric) and into things like social, video sites and directly to publishers. Some of that money also came from the TV digital sites, but just one percent from 2012-13 and no change this year. Marketers are putting more faith into social and portal than agencies, who feel that

Full article: http://www.reelseo.com/digital-video-ad-spend-up-tv/

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