28 Apr '14, 3pm

“Is SEO the Future? No, and Here’s Why” from Duane Forrester of Bing

“Is SEO the Future? No, and Here’s Why” from Duane Forrester of Bing

Mobile, wearables, in-home devices, automobiles. Anywhere a sensor can exist to collect data about you, an individual, that can be shared back to glean some tidbit of information about you that can help a marketer more effectively target you. That’s the future. The difference today is that all of this technology exists, or is on the threshold of being released in improved ways. Almost none of what’s happening in these areas is actually SEO work. But, an SEO may be ideally suited to take on work in these new areas to influence the success of a business. Want to show up on the nav unit in my car’s dashboard? Better get your local listing data optimized and submitted to the right databases. And while “local” isn’t “SEO”, so many SEOs manage that work, too.

Full article: http://www.searchenginejournal.com/duane-forrester-bing-s...

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