28 Apr '14, 1pm

Syndicated Content: Why, When & How

Syndicated Content: Why, When & How

Done correctly, syndication can be a very effective way to help develop your reputation and visibility online. To many, this is a controversial topic, but it really shouldn’t be. You just need to know why it can help you, when to do it and how to do it the right way. And that’s what I am going to take on today in this column. Yes, there are potential SEO issues with this, and we will discuss that later on in this post. Content Syndication Vs. Guest Posting First, let’s get clear on the difference between content syndication and guest posting, as they are not the same thing at all. Guest Posting is creating content for publication on a third-party website. We call it guest posting when you do not publish that content on more than one site, including your own site. Syndication is when you take content which is already published on your own site, and you give one or more othe...

Full article: http://searchengineland.com/syndicated-content-189097

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