28 Apr '14, 1pm

Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?

Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?

We all know that monitoring online reviews is important for online marketing; but lately, it seems that not all reviews are created equal. In fact, Google+ Local reviews may have a greater impact than others on your online marketing effectiveness. According to Searchmetrics’ analysis of SEO ranking factors in 2013 , Google+ had the highest correlated effect on search rankings for Google UK. A 2013 study from Now Digital Marketing Works took it one step further, reporting that Google+ reviews are the most important factor when it comes to inclusion and ranking in the Carousel. While some consider it rather bold of Google to place so much importance on its own social media platform, it’s not exactly surprising. Google is the ultimate authority in its own eyes, so it makes sense that the search engine would turn to its own subsidiary when determining rank. Your Google+ Local ...

Full article: http://searchengineland.com/googles-review-count-inflatio...

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