28 Apr '14, 12pm

Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy . Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about content marketing that require dispelling. With a clearer outlook on the role of content, marketers will be able to chart a course for success during the remainder of 2014. Myth 1: Content Marketing is Creating a Tangible Asset, Such as a Report, Blog Post, or Video Let's clear something up: a report or a blog post is a piece of content. Your inspiration and reason for writing that article or document, the audience you had in mind, how the piece ties into overall plans and goals, along with distribution and promotion plans: that is content marketing. Content mark...

Full article: http://searchenginewatch.com/article/2341735/Mythbusting-...

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