27 Apr '14, 6pm

Google Analytics: Understanding multi-device user behavior in a single view #googlenews

Understanding multi-device user behavior in a single view Thursday, April 17, 2014 | 10:27 AM Labels: Announcements In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling the ability to see web and app data in the same reporting view . Here’s a bit more detail on this change: Analyze app and web data in the same reporting view Now you can see all data you send to one Google Analytics property in a single reporting view, regardless of the collection method you use of where the data comes from. If you send data from the web and from a mobile app to one property, both data sets appear in your reports. If you want to isolate data from one source, like if you only wan...

Full article: http://analytics.blogspot.com/2014/04/understanding-multi...

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