27 Apr '14, 2pm

How Should a Real Estate Agent use Twitter?

How Should a Real Estate Agent use Twitter?

I always liked the agents who set up a blog for the house, where features could be detailed, and updates could be posted. Real time search is evolving, but I just do not see it at a stage where house hunters will go to twitter to search (maybe Zillow should add such a feature Being a home inspector, I partially see what happens on the real estate agent side, and my impression has been that it is best when they integrate various social media ventures with their website. Promoting a clear brand to draw interested buyers in. For example, the “foreclosure expert” and the “eco-broker” or maybe “the green home expert” let you know what the agent does well. When the brand is consistent across platforms, others notice. At the website, visitors can explore different choices while looking for the information they want about the neighborhood, schools, and related topics.

Full article: http://www.smallbusinesssem.com/how-should-a-real-estate-...

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