25 Apr '14, 12pm

Pinterest Releases Guided Search, A Visual Discovery Tool For Mobile Devices

Pinterest Releases Guided Search, A Visual Discovery Tool For Mobile Devices

Pinterest wants to help its users find what they are looking for even if they don’t know what exactly that is. The company’s solution, Guided Search, is a predictive search engine powered by social curation. Announced last night at Pinterest’s San Francisco headquarters, Guided Search was presented by CEO Ben Silbermann as a breakthrough for people exploring Pinterest, “the world’s largest human created collection of things.” Regular search is great — the most amazing invention, Silbermann said — but it’s best for answering specific questions. Users of Pinterest need something better to sift through the billions of pieces of content on the visual social bookmarking site. “Search until now has been based on information retrieval, factual questions, factual answers,” Silbermann said. “At Pinterest we want to take a step back and think what if it was different. Pinterest afte...

Full article: http://searchengineland.com/pinterest-guided-search-189950

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