31 Jan '12, 10pm

Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings

Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings

A new service offered by Bruce Clay Inc. called Local Paid Inclusion should raise a few eyebrows in the search marketing community. Officially in alpha, according to backend partner Universal Business Listings , the LPI program will offer top organic rankings in local listings for a fee. UBL’s Doyal Bryant told Search Engine Watch the service is on hold, at the very least until next week, while the organizations test and troubleshoot. One program partner explained to us how it will work: “Using Google as an example, a local business in the ‘organic places’ area can pay a small monthly fee and this program moves them to the top area of the Places results. So essentially, it creates a premium section at the top of the Places results that never before existed, and a local business can pay a fee to appear in that area. As a result, whenever Places appears on the first page of ...

Full article: http://searchenginewatch.com/article/2142794/Google-Bing-...

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