31 Jan '12, 2pm

3 Keys to Optimizing Your PPC Campaign Structure

3 Keys to Optimizing Your PPC Campaign Structure

Campaign structure remains woefully undervalued. When you have the right campaign structure, Google will reward you with a better quality score. You’ll also be rewarded through improved downstream results. Campaign structure optimization is critical. Let’s look at the three main areas you should focus on when creating the structure of your account. Improve Your Relevancy Search engines want to see tightly themed ad groups. This means that your keywords are all related, and they match your ad copy and landing page messages. For example, if you’re selling motor oil, you would want to keep all your auto branded keywords in unique ad groups so you can write copy that aligns to that auto brand. The example below shows how the existing structure of an account might be re-mapped into tighter campaign structure. What is the right number of keywords per ad group? Well, the number o...

Full article: http://searchenginewatch.com/article/2142426/3-Keys-to-Op...

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LPGA Launches 2012 Ad Campaign: “SEE WHY IT’S D...

lpga.com 30 Jan '12, 1pm

“SEE WHY IT’S DIFFERENT OUT HERE” AD CAMPAIGN DIRECTLY ENGAGES LPGA FANS WITH NEW SPOTS LPGA player personalities and appr...

Watch commercials from our 2012 ad campaign: Wa...

lpga.com 31 Jan '12, 3pm

Watch our 2012 advertising campaigns. Here are the first two ads. Check back this week as we release two more.

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tiffany.com 04 Feb '12, 1pm

Please Note To visit this area of Tiffany.com, you will need to download the latest Flash plug-in. . The download should t...

Get Your adCenter Search Marketing Campaign in ...

searchenginewatch.com 01 Feb '12, 12pm

With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to ...

Lane Crawford Spring 2012 Campaign

Lane Crawford Spring 2012 Campaign

luxuo.com 31 Jan '12, 12pm

Lane Crawford Fall 2011 Campaign For its fall 2011 campaign, Asian retail giant Lane Crawford has assembled five of China'...

SearchCap: The Day In Search, February 3, 2012

searchengineland.com 03 Feb '12, 10pm

5 Common Tracking Problems: How To Troubleshoot & Fix Them I spend a lot of time trying to figure out exactly what is wron...

AdWords Performance Grader Tool Touts More Accurate PPC Data Reports

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searchenginewatch.com 30 Jan '12, 9pm

In the six months since their AdWords Performance Grader launched, Wordstream has noticed a troubling trend, said founder ...

Introducing Alexander McQueen’s SS12 campaign- ...

alexandermcqueen.com 31 Jan '12, 5pm

Accessibility links Jump to main content [Access key 'C'] Jump to primary navigation [Access key 'N'] Skip navigation [Acc...

Camilla Akrans for MCM S/S 2012 Ad Campaign

Camilla Akrans for MCM S/S 2012 Ad Campaign

luxury-insider.com 31 Jan '12, 5am

Jessica Miller with Mocha Grace Here’s a first look at what German fashion house MCM has in store for their latest collect...

Kick-Start Your PPC Campaign in 6 Easy Steps

Kick-Start Your PPC Campaign in 6 Easy Steps

searchenginewatch.com 03 Feb '12, 1pm

New year, new PPC campaign... Here are some tips for making your PPC campaign stand out from the crowd this year. 1. Know ...

3 Essential Features For Multinational Content Delivery

3 Essential Features For Multinational Content ...

searchengineland.com 31 Jan '12, 3pm

Most multinational sites will serve content via a Content Delivery Network (CDN). But not all CDNs are equal: what should ...

Joanna Lumley Joins Campaign to Save Farm Animal Sanctuary

Joanna Lumley Joins Campaign to Save Farm Anima...

ecorazzi.com 31 Jan '12, 3pm

The Farm Animal Sanctuary is currently home to 635 animals who may be euthanized if the campaign is not successful. Lumley...