The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge

Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). So why is Enterprise SEO so underserved and why do so few large organizations embrace it properly? Because Enterprise SEO is much more like Supply Chain Management than it is Marketing. As an executive considering investing in an Enterprise SEO initiative, hopefully you can learn from this primer and my experiences over the last decade leading large institutions into SEO. Setting The Stage 1. Find some religion. I have seen dozens of large business deploy a ton of money into an Enterprise SEO initiative only to find out that Organic Search just was not as critical to their business as they would have hoped. We are talking real time and money here, so i...

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@hperez55 » 25 Feb '12, 10pm
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@brianchappell » 13 Feb '12, 9pm
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