31 Jan '12, 12pm

Digital Asset Management Strategies to Grow Your Audience

Digital Asset Management Strategies to Grow Your Audience

Did you ever notice that a lot of the work done by so-called digital marketing optimizers is less about optimization of content and more about strategies to leverage content and find new niche audiences? Perhaps it's time to give this role a new label that best describes this position: digital asset management. Yes, there is a bit of optimization of videos, news, and images to get them into Google's search results and videos ranking higher on YouTube. But for the most part there is very little “optimization” of content and a whole lot of strategy and research to pick the right content to target at the right search engine results page (SERP) to find the widest audience possible. Content Development, Production & Promotion Strategies Digital asset managers (DAMs) use analytic metrics and campaign goals to choose the types of media content that needs to be developed and the r...

Full article: http://searchenginewatch.com/article/2142418/Digital-Asse...

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