30 Jan '12, 9pm

AdWords Performance Grader Tool Touts More Accurate PPC Data Reports

AdWords Performance Grader Tool Touts More Accurate PPC Data Reports

In the six months since their AdWords Performance Grader launched, Wordstream has noticed a troubling trend, said founder and CTO Larry Kim. They’re finding that search marketers optimize PPC accounts far less than self-reported, with prevalent low account activity. When the tool launched last August, Kim had explained, “We’ve witnessed how many hands-on marketers have not yet mastered fundamental best practices of PPC ad campaigns. We built this free tool to provide advertisers with an easy to digest snapshot of how their ad campaigns are performing and to tutor them on how to make changes that will boost their performance and save money.” Now, with more than 1,000 users and nearing half a billion in annualized PPC spend analyzed, they are able to offer more accurate peer reports. The AdWords Performance Grader automates spend analysis and offers a quick health check, com...

Full article: http://searchenginewatch.com/article/2142407/AdWords-Perf...

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