30 Jan '12, 5pm

Why These 3 Ranking Factors Matter (but Nobody Seems to Care About)

Why These 3 Ranking Factors Matter (but Nobody Seems to Care About)

Guest posts – Creating an authorship markup profile will help you connect all of your content as you post articles on your blog and across the web. This is another way to authenticate the author. Duplicate content – If you write a blog post that gets scrapped, Google may crawl both pages, recognize the authorship markup and then assign that page as the original source, thus keeping scraper content from outranking your original content. Multi -author identification – If you write a section of a multi-author article, the markup, using a <div>, could identify your and then tagged with a special identifier like <div id=5792>content…..</div>. Author verification via image – It’s also possible that through the use of an image tag (<img>) plus a link that authorship verification becomes automatic since the image is in the badge server. Authorship snippet meta data – Hovering over...

Full article: http://www.searchenginejournal.com/why-these-3-ranking-fa...

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