30 Jan '12, 3pm

Moe's Southwest Grill Takes A Page From Will It Blend, Scores Big YouTube Hit

Lately it seems like I'm always finding a great example of branded content. If you're an advertiser looking to make a splash, destroying things to make a point seems to be a good thing to try. With Blendtec, they've blasted off with branded content showing their blenders destroy things you don't put into blenders, like an iPad . Recently, Moe's Southwest Grill has taken a similar route in advertising their restaurants, by showing what happens when we put things we shouldn't into a microwave. The video has over 700,000 views since its posting on January 23, and it has given Moe's its first large-scale YouTube hit.

Full article: http://www.reelseo.com/moes-southwest-grill-youtube-hit/

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Self-Assembly Takes Shape

Self-Assembly Takes Shape

spectrum.ieee.org 31 Jan '12, 6pm

Image: Emily Cooper Click on image for a larger view. Engineers in California have made an important advance in a techniqu...