30 Jan '12, 2pm

Klout Myth Busters: Thoughts From the Experts

The reality is that “influence” is so much more than math and there are variables that a program like Klout could never track. What was the Klout score (or an equivalent measure in Facebook), before the transient groundswell, of the person who caused the Arab Spring uprising, in comparison to Chris Brogan or Mari Smith? What if a subtle saying in a destination marketing Twitter feed, otherwise barely influential on average, causes a single business to consider moving a high tech company to a regional economy. What if a cancer survivor catches one inspiring tweet from someone who has minuscule Klout influence. Really? Considered in such a light, obsession with Klout Score, while perhaps mathematical best practices, is rather trivial. Klout is just one puzzle piece, and over simplified at that.

Full article: http://www.searchenginejournal.com/klout-myth-busters-tho...

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