30 Jan '12, 4am

What's the 6th? 5 Creative Solutions to Tough SEO Challenges | SEOmoz (via Instapaper)

Eliminating a large number of pages, particularly faceted forms of navigation (making them accessible only to logged-in or cookied human users and employing rel=canonical), but also products that have very low search volume, no inventory, low margins or frustrating availability. By limiting your product catalog online, you can then achieve full indexation and build upon it. Creating product feeds, product category blogs and even category/product Twitter accounts to help send indexing signals to the engines. A blog about each of your main categories featuring posts about a few products each day via something like a Tumblr blog can, with a small amount of editorial effort, enable indexing of a few new URLs each day. Over the course of 12-18 months, this can add substantively to the bottom line and be reproduced. Ditto for Twitter and product feeds, though both will need to p...

Full article: http://www.seomoz.org/blog/5-creative-solutions-to-tough-...

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