29 Jan '12, 8am

Delicious: Experian Hitwise - Online retailers receiving less traffic from paid search, but more fro... [mark

Delicious: Experian Hitwise - Online retailers receiving less traffic from paid search, but more fro... [mark

Social networks are a relatively small but fast growing source of traffic for online retailers. At present, only a minority of retailers pick up a significant amount of traffic from social networks, but many of those that do have seen a positive impact on traffic. For example, fashion retailer ASOS has a strong presence on Facebook and in March received 13.3% of its traffic from the social network. Another example – in a very different market – is online bookseller Abebooks, which currently receives a quarter of all its UK Internet traffic from social networks, more than it gets from search engines. These and other examples illustrate that a retailer’s success on a social network has less to do with products or demographics than it does with effectively engaging with an online community.

Full article: http://weblogs.hitwise.com/robin-goad/2009/04/online_reta...

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