11 Apr '14, 11am

Google's Matt Cutts on SEO: A Retrospective (2000-2005)

Google's Matt Cutts on SEO: A Retrospective (2000-2005)

"Stay away from hidden text, hidden links, cloaking, sneaky redirects, lots of duplicate content on different domains, and doorway pages. Webmasters should also stay away from programs that send automatic queries to Google. The worst thing you can do is try to cheat: Shortcuts to boost PageRank or rankings usually do more harm than good. Even if an SEO [search engine optimizer] does think he's found a shortcut, about two-thirds of the time it may be a sting operation. Don't bother with link exchanges, signing guest books, or other tricks – the best use of a Webmaster's time is building good content – and honestly promoting their site. When Google punishes spam like cloaking, we sometimes take out not only the cloaked domain but the SEO's client as well."

Full article: http://searchenginewatch.com/article/2339368/Googles-Matt...

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