27 Jan '12, 2pm

Top 10 Reasons Your Facebook Campaign Isn’t Working

To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic location and time of day alone (I’m looking at you, Google Adwords!). In fact, if you wanted to run a campaign targeting 16 year old boys in San Francisco who like the video game “Gears of War” you could do it – the Facebook paid ad targeting system is that powerful. But for all of this power, why does it seem like so many Facebook paid advertisement campaigns produce mediocre results, ending up with low click-through rates and a negative return on investment (ROI)? Let’s take a look at the Top 10 reasons your Facebook campaign isn’t working: Reason #1 – Your Ad Isn’t Targeted Well Despite the vast capabilities of the Facebook targeting system, plenty of advertisers wind up targeting markets that are either to...

Full article: http://www.searchenginejournal.com/top-10-reasons-your-fa...

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