26 Jan '12, 7pm

Are You Wasting Budget With Online Press Release Distribution?

I'd say that if a company can afford and is willing to throw in 2-3K into press release distribution alone, then why not let them :) But on a more serious note, if press release distribution (especially article submission 'cleverly' masked as pr distribution) makes up someone's the entire linkbuilding strategy, then it's time to rethink their approach to SEO. Frequent press release distribution is definitely not for every site or business out there, and most would have a hard time generating enough news worthy content to make their press releases interesting enough to be picked up by authority sites. However, I think that lashing out against pr distribution services is a bit excessive. Press release writing and distribution became part of SEO and overall marketing strategy for one of my clients not so long ago. We write about 2 press releases per month (yes, we try to make...

Full article: http://www.seomoz.org/blog/are-you-wasting-budget-with-on...

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