26 Jan '12, 12pm

How Google Search Plus Your World is Changing SEO

In its simplest form, search engine optimization (SEO ) used to be about three things - making your content crawlable, linkable, and usable. Gaining greater visibility on search engine results pages was relatively easy. Depending on your business model, it was also much easier said than done. Nimble smaller businesses routinely outmaneuvered larger enterprises when it came to securing specific query-relevant rankings in the search engines, especially in Google. Ultimately, relevancy had to be redefined by shifting algorithmic weightings toward trust and authority, and away from feigned popularity and repurposed content. Now, SEO needs to be as conversational as it is contextually relevant, in order to be well represented in Google's most recent algorithmic shifts. True to form, enterprise level SEO initiatives will have to play a game of catch-up this year in order to reap...

Full article: http://searchenginewatch.com/article/2141420/How-Google-S...

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Google's Results Get More Personal With "Search...

searchengineland.com 23 Jan '12, 12am

Thank you for your article. I agree as advertisers we need to understand and incorporate the release of search plus your w...

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searchengineland.com 23 Jan '12, 2pm

January 23rd, 2012 at 9:16 am ET : What a great illustration to show exactly how evil Google Search Plus really is. It wil...

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