25 Jan '12, 2pm

CRM Software to Improve Online Marketing

Over the past few months I have been concentrating on improving my time management skills with the introduction of a number of different tools and processes. During that time I noticed CRM software becoming more integrated with online marketing tools and wanted to share those with you. Online Marketing CRM Integration Using CRM tools, like Workbooks CRM (the one we use in our office), not only allows you to manage customer relationships, but it also gives you the ability to measure campaign ROI across all of your marketing channels simultaneously, from direct mail to SEO and PPC. The main benefit of a CRM system is that it takes the sales process through to completion, rather than just providing a snap shot of performance of a limited part of the process. For example, where the sales process continues past the online environment, systems such as AdWords and Analytics only ...

Full article: http://www.searchenginejournal.com/crm-software-to-improv...

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