On Magic & SEO: Open Letter to Forbes, Bill Barol
In your penultimate paragraph you coddle the SEO industry with a kind compassionate but manufactured injustice. On the one hand, you let the entire world into the open secret that quality is not easily defined, only then to label SEOs self serving 'peddlers' and 'hucksters' for even trying to measure quality by the same metrics that Google does. Yet, in a final flourish, you proceed to distance yourself from that claim by invoking the idea that there is a general perception out there that "SEO is a con," rather than one specifically held by you. You would have us take comfort in the fact that in reality it was this one VC, nay rogue SEO, who let our team down. Now, tell me again, who is using language to "obscure and misdirect"?