24 Jan '12, 10pm

Streaming Super Bowl Ad CPM Higher Than TV Ads: According to Mediapost, streaming video ads for the Super Bowl X...

Basically, I think that the video streaming ads that are left unfilled would determine whether or not the NFL has tried to reach too deeply into advertiser pockets. $55 CPM is insane, especially when industry average is cited to be around the $10-15 CPM mark. That's then 4-5x standard streaming video advertising rates. Considering that they are pricing their 300x250 at about the standard rate for streaming video ads me thinks they just want to fill the coffers. After all, it takes big piles of cash to pay all those players and I can't even imagine how much the Super Bowl halftime show will cost. As for me? I won't be watching because I don't care. If the Packers aren't there, I have no interest, though maybe I should just to see the advertisers online.

Full article: http://www.reelseo.com/streaming-video-ads-for-super-bowl/

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