24 Jan '12, 6pm

Content As Marketing - Video Advertising & Monetization With Machinima's Allen DeBevoise

Mark: What’s the monetization model? What’s the main thrust of the revenues for Machinima? Allen: Well today it’s mostly advertising and it’s very focused on different categories, gaming, movies, technology. Areas sort of the lifestyle where they care about young males that you know these are the ones that tend to go to all the big movies like the Harry Potters and Mission Impossibles and those kinds of films. They you know they obviously buy the big games. And as you know, for example Modern Warfare 3 again is the biggest entertainment event in all history. They did $400 million in two countries in one day. So this is an audience that’s really interesting because they love what they do, they have a lot of passion but they spend a lot of money on retail as you can see from Modern Warfare 3, they are the audience that does online subscriptions. That’s Xbox Live Gold’s main ...

Full article: http://www.reelseo.com/video-advertising-monetization-mac...

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