24 Jan '12, 4pm

Small Businesses Measure Social Success The Right Way: New Customers

Small Businesses Measure Social Success The Right Way: New Customers

Small Businesses Measure Social Success The Right Way: New Customers Matt McGee | January 24, 2012 | 0 Comments This was a pleasure and relief to see: In a new report about small businesses and social media , SMBs listed “new customers” as their most important metric for measuring the success of social media marketing. Whew! Here’s a look at the chart from Borrell Associates, which is based on a survey of almost 4,300 small businesses last year. My fear was that “getting more fans/followers” would be the top response to that question … but it came in No. 2, which is still too high, but at least it’s a distant second to something that actually moves the bottom line: acquiring new customers. (As I’ve said before, the amount of fans or followers you have doesn’t really matter . Facebook doesn’t issue a check each month based on how many fans you have. Twitter doesn’t, either....

Full article: http://www.smallbusinesssem.com/small-businesses-measure-...

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