24 Jan '12, 2pm

Facebook Actions – How It Impacts SEO

At the f8 conference in September, Facebook announced the addition of Timeline and Open Graph. These new tools let users tell a more detailed story of their life through a newly designed profile page. Earlier this week, Facebook launched Facebook Actions, an enhancement adding additional call-to-action tabs beyond the standard “like”. As this may at first seem as though Facebook is doing too much to let users indicate where they are and what they are doing, Facebook Actions actually benefits the consumer, marketer, and SEO firm. These Actions let users specifically indicate their interaction with a location, products, and more. For example, one may visit a local coffee shop and indicate they “bought” a particular drink. Immediately, that action is posted on their wall and their average of 130 friends can interact with that action. Others may comment, share, or even visit t...

Full article: http://www.searchenginejournal.com/facebook-actions-%e2%8...

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