24 Jan '12, 1pm

12 Awesome Tactics for Crazy Productive PPC Meetings

12 Awesome Tactics for Crazy Productive PPC Meetings

Most PPC managers have to report to someone. This could be clients, a direct supervisor, or upper management of their company. For many PPC professionals, these reports/updates take place over the phone. So how can you get the most out of client and/or upper management meetings – whether they are over the phone or in person? I’ve been managing PPC campaigns for about six years. During this time I’ve hosted more client calls than I can count. Many of these have been great, productive calls. Unfortunately, some of them I wouldn’t consider to be so stellar. Productive Client Calls: What Works You can define a “successful” PPC call/meeting as the following: Productive: Meetings and meeting preparation take time. You have to make sure that everyone’s time is spent wisely and that every meeting is productive. Focus on performance trends, any issues or concerns, and upcoming stra...

Full article: http://searchenginewatch.com/article/2140759/12-Awesome-T...

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