24 Jan '12, 12pm

Google AdMob: A Performance Marketer's Opinion

I admit it - I don't know enough about mobile advertising for someone in my position. In fact, beyond Google AdWords and Microsoft adCenter's mobile search ad offerings, I'm practically clueless. But I'm trying hard to wrap my head around all of it, and I think I'm making some really good progress on that front. Today my quest for mobile wisdom lead me to Google's famous AdMob network. I figured the best way to understand any ad channel is to dive right in, so I created an account and got to work immediately on my first campaign. What is AdMob? AdMob is a giant ad network that focuses only on mobile advertising. It was founded in 2006 and then acquired by Google in 2009 for $750 million. Getting started on AdMob isn't particularly expensive. You have top up your account with at least $50, and everything needs to be prepaid (i.e., you deposit money in your account using Goo...

Full article: http://searchenginewatch.com/article/2140764/Google-AdMob...

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