23 Jan '12, 7pm

Paid Search Ads Bring Big In-Store Results [Study]

Paid Search Ads Bring Big In-Store Results [Study]

RevTrax, a marketing analytics platform, just released a two-year study on the impact of paid search ads on in-store sales. The study analyzed consumer purchases that stemmed from a paid search ad. Consumers were presented with an advertisement that, when clicked, led to a printable or mobile landing page displaying a coupon with a unique barcode and online coupon code. Each unique barcode was tracked back to the search activity that drove the conversion. Surprising Results The study found that for every $1 of ecommerce revenue generated from the ads, retailers could expect another $6 of in-store revenue. Some merchants saw a cost of sale as low as 1 percent, with the average cost of sale varying between the 7 and 10 percent range. This will likely vary depending on merchant product category and paid search skill, so as always it’s best to put your toe in the water before ...

Full article: http://searchenginewatch.com/article/2140747/Paid-Search-...

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grist.org 23 Jan '12, 12pm

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