23 Jan '12, 5pm

Projecting 2012 Google Mobile Revenues: $4 or $6 Billion?

On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than $2.5 billion. On the Q4 earnings call , just last week, Google announced a $5 billion annualized “run rate” for display advertising (including mobile). These two pronouncements have led to several financial analysts to speculate aggressively about Google’s mobile ad revenues in 2012. In October last year, after the Q3 call, I wrote that if Google’s current rate of mobile ad revenue growth continued that the company could see a “run rate” of $6.25 billion. However I argued that it would likely be closer to $4 billion. I reiterated that figure in my December 12 Mobile Predictions for 2102 article at MarketingLand. In January Piper Jaffray analyst Gene Munster asserted that Google mobile revenues “could top $4 billion.” And this weekend TechCrunch is re...

Full article: http://searchengineland.com/projecting-2012-google-mobile...

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