23 Jan '12, 2pm

7 Tips for Landing Page Greatness

Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step, and they’ll do so because there is less friction. In addition, you’ll be able to attach ROI measurements to your various marketing campaigns. As you test and refine your campaigns, this insight into their net values will enable you to become more efficient and effective at driving down costs per acquired customer. Here are the top seven tips for designing an effective landing page. 1. Have a Clear and Emphasized Call to Action When running a marketing campaign, the ultimate goal is to convert prospects into customers. Driving prospects to an online landing page is often an interim step toward this end goal. Landing pages should be designed to m...

Full article: http://searchenginewatch.com/article/2140482/7-Tips-for-L...

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