23 Jan '12, 2pm

Google Plus Connections Are The New Link

Google Plus Connections Are The New Link

A couple of weeks ago, Google caused a big hub-bub when it launched Search Plus Your World (“SPEW” for short), the catchy-titled deep integration of Google Plus and Google’s organic Web results. Naturally as soon as that happened, many of my clients, big and small, called to get some perspective on what this might mean for them. For those of us who have far-flung social networks, the impact on local queries will likely be small as there will not be enough truly local social network content to populate queries outside of some top categories such as restaurants and events. If the current experience is any indication, I would say Google’s Panda algorithm should eventually purge many of these results as they will not generate decent click-through. For example, here are some page one results for me when I search Chinese Restaurants: If anything, these kinds of results might mak...

Full article: http://searchengineland.com/google-plus-connections-are-t...

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