03 Apr '14, 5am

Matt Cutts on How Google Tests Its Algorithms

Matt Cutts on How Google Tests Its Algorithms

Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? How do they judge which tweak actually produces better results and which produces lots of good results? Or does the spam team just wave a nerf bat over the server before hitting a big red button and hope for the best? Google's Matt Cutts spills the beans on how the search team actually does it in a webmaster help video, which asks what metrics Google uses to evaluate whether one iteration of the ranking algorithm is delivering better quality results to users than another. While Cutts starts off saying that he could geek out on this topic for quite some time, and I'm sure many of us would love to hear him do just that, he said he will try and hold back for the sake of video length. "Whenever an engineer is evaluating a n...

Full article: http://searchenginewatch.com/article/2337829/Matt-Cutts-o...

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