23 Jan '12, 10am

Social Media: One Approach Does Not Fit All

guest post by IslaMarie Turnbull Social Media has long been a 'buzz' word in the world of digital marketing and generally features on every business's objective list. However despite awareness of the power which social media can offer to businesses, many businesses are completely clueless when it comes to measure the effectiveness of their social media efforts . What many companies forget is that just because you have a Facebook page that you are now socially engaging with your consumers. This could not be further from the truth and in some situations holding a Facebook page may not be as beneficial as running a successful blog or Twitter account. With this in mind the key thing to remember is that not all social media accounts are going to suit your businesses and the way in which you engage with consumers/clients and so it is essential to select your social media venture...

Full article: http://www.link-assistant.com/blog/social-media-one-appro...

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