23 Jan '12, 6am

12 Popular Keyword Organization Tips and Tools

12 Popular Keyword Organization Tips and Tools

This is the stuff that actually applies directly to your site. Rather than being some sort of academic exercise or a bunch of "what if" sort of stuff where there is a big margin for error, you have the data related to the actual business impact of these keywords. Since your site is already ranking for these keywords you already have momentum behind them. Pushing a #5 to #2 is typically far easier than going from nowhere to #5. And it is not only easier, but it is also more profitable. This data is organized by page already, and (since you know your site) you should be able to quickly tell if pages that are ranking should be further optimized for a keyword or if the user intent for that keyword is different and it deserves a different page. If you have been tracking your site for an extended period of time you should know not only what pages are ranking, but also why. Sure ...

Full article: http://www.seobook.com/organizing-keyword-strategy

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